The history of the Maison begins with Adele and Edoardo Fendi and their first handbag boutique which opened in Rome in 1925, shortly followed by a fur atelier. Elegance, craftsmanship, innovation and style have become symbol of the Maison, shaped by the artistic direction of Karl Lagerfeld from 1965 to 2019.Today, the Maison is synonym of quality, tradition, experimentation and creativity brought by the vision of Silvia Venturini Fendi, which is also reflected in the eyewear collection.